Who We Are

We Are The M1 Group. Originally founded on the 27th of May, 2012 as The M1 Productions Group, although our story does not begin here. 3 years prior in 2009 our managing director, Nick, tagged along on a DJ gig as a roadie with his uncle where he first experienced the world of Mobile DJing. A month later he purchased his own DJ set and embarked on his own journey as a mobile DJ.

After getting a few gigs here and there and months of bedroom DJing behind him, Nick’s big break came when his schools director allowed him to DJ at his school dances, which ran over 2 nights for different year groups, attracting just under 2,000 attendees.

Following the success of the dances, bookings kept coming through for Nick to DJ, getting to a point where he would have to turn down bookings to avoid double, triple and in some cases quintuple bookings. At this stage, Nick would bring his own friends along as roadies to help him out. At one of the gigs he gave his friend a camera and asked him to take setup shots at the party which he then uploaded onto Facebook. Some weeks later an enquiry came through for a DJ booking and the client also requested to have a photographer as well. It was at this point that Nick, 15, decided to create The M1 Productions Group as a one stop DJ and Photography company for parties. It was also a way for Nick to book more gigs in and hire other DJs out, and service more events.

The name M1 comes from Nick’s last name, Mamone, which he broke up in 2 parts – Mam one, drop a few letters and you get M one (M1).

Over the years The M1 Productions Group had expanded their services to offer not only DJ and Photography, but Bartending, Drone Media, Hire, Videography and Event Productions, truly becoming a one stop event service provider. As we have grown out of our party productions roots, in 2019 the decision was made to change our name slightly to The M1 Group in order for the business to make more sense and to cater for our expansion.

Some milestones for M1 include:

2012 – Inception
2014 – Ran our first Under 16s event; Planet M (Planet M1 Productions)
2015 – Moved into an office space in Chippendale, right on George Street outside Central Station
2015 – Photographed our first club gig (at the ivy precinct)
2015 – Working with Australian Air Force on a production for one of their decommissioning balls
2016 – Threw a $80,000 production for free for Nick’s old school’s dances (with the help of one of our amazing clients)
2016 – Photographed our first festival (Godskitchen at Qudos Bank Arena)
2016 – Photographed Marquee Sydney’s club and private events
2016 – Ran another Under 18s Event; All Schools Dance (Sold Out)
2016 – Ran another Under 18s Event; The Christmas Party (Sold Out)
2017 – Photographed Electric Gardens Festival (2017 – 2020)
2017 – Ran the sequel to Planet M, Project One; another Under 18s Event (Sold Out)
2017 – Ran our final All Schools Dance featuring NRG legend Alex K (Sold Out)
2017 – Changed our logo
2017 – Landed a DJ residency at Sydney’s most prestigious club, Marquee Sydney
2017 – Photographed one of the worlds most prestigious festivals, Sensation
2017 – Photographed for Ministry of Sound Australia
2018 – Working with some of the worlds biggest brands such as McDonalds, Café del Mar, Colliers International, Ray White and Topshop
2018 – Working with Australian Government on a production for Australian Defence Force (in Canberra)
2019 – Videography for Electric Gardens Festival
2019 – Finalist in the Business Awards
2019 – Name changed to ‘The M1 Group’
2020 – Photography for Hardware Presents: Elrow
2020 – Finalist in the Business Awards

Our roots are house parties, but these days you can find us anywhere from clubs, festivals, boutique events, weddings, filming commercials for your favourite local business or even your backyard for your special birthday. You’ll find our sister company, nirvu creative, web developing and marketing for businesses near you and managing upcoming talent.

Thank you to everyone that has supported us and our talent, purchased tickets to one of our events, stood by our sides and pushed us to be the best version of ourselves possible.

We are, and always will be, M1.

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